Having set up brand strategy company Goosebumps in 2008, Simon Cotterrell, Interbrand’s former leading consultant with British Airways and Orange, has worked on such dizzy projects as Mr & Mrs Smith. That’s right, this chap is responsible for talking us into doing our very own advertising campaign. Our first ever. So the very least we could do was send him and his Mrs Smith and their children, age one and two at the time, on a Smith & Family trip.
Simon Cotterrell, Goosebumps anonymously reviewed the following hotels and travel destinations: